The business of monitoring, measuring and understanding social media
March 5, 2021
A research leader describes the role and attributes of a new social media analyst.
January 12, 2021
Companies in social media analysis changed ownership 20 times in 2020. Our annual recap of mergers and acquisitions looks at the transactions and the trends they reveal.
December 18, 2020
Brands need to monitor unconventional sources for criminal activity that affects them and their customers. From stolen credentials to hacktivist plans, deep and dark web channels contain essential information.
November 29, 2020
SMA relaunches with a new design and more content, including in-depth posts on new themes: The evolution of social media analysis; vertical markets; international markets; sources, methods & strategies; career & skills development.
October 20, 2020
New for 2021! SMA invites posts from anyone in the industry. If you'd like to write for us, please note these guidelines: Posts must focus on one of the site’s major themes: The evolution of social media analysis Vertical markets...
February 18, 2020
2020 Ultimate Guide to Media Monitoring, Measurement & Analytics for PR & Marketing, Glean.info Real Talk: How Six Financial Marketers are Creating Value in Social Media, Gremlin Social The Impact of Machine Translation on Sentiment Analysis, SAIL LABS Online targeting:...
Subscribe
A weekly summary that includes everything
News & articles immediately
Sponsors